Deal Highlights

• Overall issue witnessed strong response from marquee institutional investors in the face of one of the most challenging market conditions
• SBICAPS secured 2nd highest rank in anchor procurement out of 7 BRLMs
• Converted marquee funds such as ICICI Pru MF and Mirae MF early over a weekend which created strong momentum leading up to the deal launch
• SBICAPS was the only bank pushing for a higher valuation for the issue
• Multiple investors allocated to other BRLMs were consulting SBICAPS-Investec’s research analyst for the issue
• As a retail marketing coordinator, SBICAPS delivered:
• Comprehensive retail marketing strategy by involving UTIs key zonal offices & IFA network, tie-up with sub syndicate & broker network and electronic & print media
• Ensured success with retail commission structure at pre-Covid levels
• Activated SBI Groups own offline and online network in the key retail centers