Only Indian Integrated Marketing Services Company of scale to get listed
on the Indian bourses
SBICAPS Value Add
- SBICAPS positioned R K Swamy as a key player in India’s integrated marketing service sector with a differentiated high-growth story
- SBICAPS delivered stellar performance with the highest procurement amongst the 3 BRLMs with a 59% share of the
Anchor Book - SBICAPS played a crucial role in hand holding the management throughout the IPO Process and converting marquee long-only investors
Company Highlights
- One of the leading integrated marketing service groups in India, offering a single-window solution for creative, media, data analytics and market research services.
- Track record of over five decades and are ranked 8th in terms of estimated operating revenue among the integrated marketing communications services groups operating in India.
- Offer a comprehensive range of services in the following business segments: (i) Integrated Marketing Communications, (ii) Customer Data Analytics and Marketing Technology (iii) Full-Service Market Research and Syndicated Studies
Deal Summary
| Issue Size | 423 Crores | |
| Issue Price | 288 | |
| Issue Period | March 4 – 6, 2024 |
Subscription Details*
| Overall | ~26.0x | |
| QIB | 20.4x# | |
| NII (` 2-10 Lakhs) | 32.1x | |
| NII (> ` 10 Lakhs) | 36.0x | |
| Retail | 34.2x | |
| Total No. of Applications | 8,63,293 |
